27 July 2015: Brady to provide Sims Metal Management with an enhanced solution to manage its global metals recycling operations

27th July 2015, London: Brady a leading global provider of trading, risk management and settlement solutions to the energy, commodities and recycling sectors, announced today that Sims Metal Management (“Sims”), the world’s largest recycling company, has selected Brady to further support the organisation’s management of its global recycling operations.

Sims is the world’s leading publicly listed metals and electronics recycler. It has over 250 locations and more than 6,000 employees with operations encompassing the buying, processing and selling of ferrous and non-ferrous recycled metals. Their metals recycling operations are geographically diverse, with operations in five continents, including the United States, Canada, Australia, New Zealand and the United Kingdom and comprise a network of processing facilities. Many of these processing facilities have deep-water port access, supported by an extensive network of feeder yards from which to source recyclable ferrous and non-ferrous metals.

Having relied on Brady Recycling’s software for many years in North America and Australasia, Sims’s Australian operations have recommitted to upgrade critical business systems to the latest version of Brady’s recycling platform. This decision fits with its global strategy to consolidate operations on to a single platform, to provide better visibility, optimise efficiencies and facilitate decision making across the Sims group, The Brady solution, backed by its team of experts in the recycling space, will assist and support its key strategic goals; to streamline, optimise and grow.

Through the implementation of a global solution Sims will benefit from having enterprise wide visibility, timely actionable financial reporting, efficient management of positions and opportunities across the group, along with standardised operational and audit controls. A global solution will facilitate multiple efficiencies for the IT department. Less updating and maintenance of multiple systems coupled with consistent processes will create efficiencies across the enterprise.

Gavin Lavelle, CEO of Brady commented: “Sims has been a loyal customer for many years and I am delighted that we are now able to provide enhanced functionality to support its operations across the globe. I am delighted to have been selected as the partner of choice by the world’s largest recycler. Being selected in this case is confirmation of the reputation that we have gained serving these markets for over 30 years, further reinforcing our position as the leading vendor of recycling solutions”. Continuing he said: “As a strategic partner to Sims MM, we will beproviding tools to leverage and improve its position as the largest metal recycler globally. Of key importance for Sims MM was Brady’s strength in inventory management. Being able to accurately value purchases and finished goods inventory, using Brady’s pricing, production and fully automated scales functionality, ensures total accuracy in position reporting across its global sites. The Brady solution will deliver a comprehensive global platform to efficiently support the management of Sims’s recycling operations locally, regionally and globally”.

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Editorial contact for Brady

Rebecca Sanders Hewett/David Ison/Charlie Geller

Redleaf Polhill

Tel: +44 (0) 20 7382 4730

Email: rsh@RedleafPolhill.com, di@RedleafPolhill.com or cg@RedleafPolhill.com
Notes to Editors

About Brady

Brady is the largest European-headquartered provider of trading and risk management software to the global commodity, recycling and energy markets. Brady combines fully integrated and complete solutions supporting the entire commodity trading operation, from capture of financial and physical trading, through risk management, handling of physical operations, back office financials and treasury settlement, for energy, refined and unrefined metals, scrap and secondary metals, soft commodities and agricultural products.

Brady has 30 years’ expertise in the commodity markets with over 300 customers worldwide, who depend on Brady’s software solutions to deliver vital business transactions across their global operations. Brady clients include many of the world’s largest financial institutions, trading companies, miners, refiners, scrap processors, recyclers and producers, tier one banks and a large number of London Metal Exchange (LME) Category 1 and 2 clearing members and many leading European energy generators, traders and consumers.

For further information visit: www.bradytechnologies.com

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About Sims Metal Management

Sims Metal Management is the world’s leading metals and electronics recycler. It is the global leader in the secure and sustainable management of resources for industry, organisations and the public-at-large. Today, Sims Metal Management has over 250 locations on five continents, and more than 6,000 employees. In addition to its industry-leading metal recycling business, Sims Metal Management also operates the world’s leading electrical and electronics recovery and recycling business, Sims Recycling Solutions, as well as Sims Municipal Recycling, which handles kerbside materials.

For further information visit: www.simsmm.com

27 July 2015: Brady to provide Sims Metal Management with an enhanced solution to manage its global metals recycling operations