Brady keeps its number 1 position in the metals trading industry

Brady is proud to announce that it has retained its number one position in the metals space as this year’s CTRM vendor perceptions study carried out by Comtech Advisory Board. The report confirms ‘Brady was noted as the market leader by 56% of the respondents, well ahead of runner up ION Openlink with about 15%’.

Comtech Advisory Board’s MD, Gary Vasey, further commented:

In the 2018 Vendor Pereption Study, a backward looking view of brand perception and buying criteria in the CTRM software category, Brady has retained a strong level of brand awareness generally while extending its perceived market leadership in metals. It also shows up in a number of other categories as a perceived leader including Soft Commodities. Overall, Brady has maintained strong awareness in the space.

The 2018 Commodity Technology Advisory’s vendor perception study was conducted to establish end-user and market influencer perceptions of the CTRM vendors to determine market leadership perceptions as well as buying criteria, demand levels, and brand awareness of the different vendors. The research comprised of a comprehensive set of questions that end users and others (including industry consultants but excluding vendor personnel) were invited to answer as an internet survey. The survey was open for responses between May 21st and September 30th, 2018 and collected some 195 responses.

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Brady keeps its number 1 position in the metals trading industry