European Energy at the Heart
Brady Technologies is gearing up for a bigger than ever presence at E-world this year. Naheed Manickavasagar, Marketing Manager talks about what to expect.
E-world is fast approaching, and the Brady team is looking forward to engaging with customers, prospective customers, and partners from across the region in Essen. Personally, this event has always been a highlight for me. I remember my first E-world experience back in 2005 when I started my career in this sector, and the preparation process remains as exciting as ever.
Last year, our main objective was to welcome CRisk, our cloud-based credit risk management solution, and Igloo, our SaaS ETRM platform, into the Brady family and introduce them to the E-world community. This year, we’re going to showcase our comprehensive suite of solutions for European energy markets, covering all the core elements of the energy trading value chain. Brady’s product experts for ETRM, power scheduling, short-term power trading, algorithmic trading, credit risk and physical power trading operations, will be demonstrating the latest releases.
E-world is an integral part of our marketing strategy this year. We’ve opted to invest in a larger presence in the centre of Hall 3, to emphasise Brady’s focus on European energy markets.
Then and Now
Brady’s journey started in 2010 in Norway, one of Europe’s front-runners in renewables trading. From our first acquisition in the European ETRM software space to our most recent product development initiatives, we’ve grown into a recognised leader in our field.
The past 12 months have brought a series of achievements for Brady. Our short-term power trading solution ‘PowerDesk’ won a prestigious Energy Award and our customer base expanded considerably, winning 11 new logos. Furthermore, our ‘Energy Data Manager’ platform for physical power trading operations was the first software solution to go live in a regional regulation market milestone.
In July of last year, we made a significant strategic move by selling our metals and ags CTRM business. This decision has allowed us to concentrate solely on energy markets and expedite the delivery of our product roadmaps for our energy customers.
Now we are 100% focused on energy, E-world is even more of a perfect fit for us.
The Value of Strong Customer Relationships
We are proud to have customers located all around the world and many of our products have global coverage. Within this context our dedication to the European energy space remains steadfast. We’re reputed for our market-leading solutions that effectively address the complexities of European power markets. We appreciate our close collaboration with customers and are always delighted with the full-house attendance at the user summits and user councils we organise.
Customer feedback is invaluable to us. It informs our product roadmaps, facilitates the improvement of user experiences, and aids us in delivering on market change projects. This combined with our innovation, product vision and industry expertise enables us to bring best-in-class products to the market.
Accelerate Your Green Energy Transition Strategy with Brady
In the current landscape of increasingly volatile, renewables-driven, and shorter-term energy markets, every moment is critical for revenue generation. We believe that high-return trading with resilient risk management can be achieved with improved clarity, accuracy, and speed.
Whether you’re a utility, asset developer, energy trading company, or an oil and gas major aiming to modernise your existing trading technology landscape or set up a greenfield desk, we provide the solutions and expertise to help you succeed.
Book a meeting at our stand here.
We look forward to seeing you at E-world soon!