Brady Customers testify to its innovative and flexible European energy trading and risk management system

Brady’s exceptional dexterity, enables customers to effectively facilitate cross-border trading whilst reducing operational risk throughout the trading cycle.

Brady’s customers testify to the successes of implementing its sophisticated ETRM platform.

Brookfield Renewable Partners

Renewable energy small | Brady Technologies

In 2015 Brookfield Renewable Energy Europe selected Brady Power Scheduling solution to manage its power scheduling activities in the UK. At the time of the announcement, Ruth Kent, Head of Power Marketing at Brookfield Renewable Europe, commented, “Brady’s unique ability to handle more European markets with a single product provided us with a scalable and flexible solution for our scheduling requirements that can adapt to our business as we continue to expand in Europe.”

Brookfield Renewable Partners operates one of the world’s largest publicly traded, pure-play renewable power platforms. The company’s portfolio consists of hydroelectric, wind, solar, and energy storage facilities in North America, South America, Europe, and Asia, and totaling over 17,000 megawatts of installed capacity and an 8,000-megawatt development pipeline. In Europe, Brookfield Renewable’s portfolio consists of more than 500 MW of operating wind capacity and a development pipeline of approximately 800 MW across Ireland, the UK, and Portugal.

Brookfield Renewable Ireland Limited

Ireland small | Brady Technologies

In 2017 Brookfield Renewable Ireland Limited, a leading owner, operator and developer of wind assets in Ireland selected Brady’s I-SEM Cloud solution for electricity trading and settlement in the new Integrated Single Electricity Market (I-SEM). At the time, Brookfield Renewable Ireland commented, “Brady’s trading and settlement system offered us the capability to build a single bespoke solution to meet the requirements of I-SEM and importantly with the flexibility and scalability to grow with our business as we enter new European markets.”

BayWa r.e. Clean Energy Sourcing (CLENS)

German wind farm small | Brady Technologies

Brady implemented its ETRM solution for BayWa r.e. Clean Energy Sourcing (CLENS), which has been one of the leading direct marketers and suppliers of green energy in Germany. The company offers a wide range of energy-related services and products, starting with the marketing of decentralized renewable energy and CHP plants and including extensive flexibility management and the supply to industrial and commercial customers with green energy. CLENS have been using Brady’s ETRM and Power Scheduling solutions for several years.

In January 2019 CLENS decided to implement the Brady Credit Risk solution as well. The customer noted, “Having been a customer of Brady since 2010, we are highly impressed by the team’s understanding of our business and the professional partnership that we have enjoyed to date. This coupled with Brady’s unique position in being able to cover almost all European markets within one modern technology platform, made Brady the right partner for CLENS.” 

The Brady innovation

Energy light bulb small | Brady Technologies

Known for its established position as an enabler for customers, Brady also brings a remarkable innovative potential to the energy market. “We strongly believe in harnessing the collective knowledge of the open source community to enable us to fast track our technology strategy,” affirms Aleksandar Sasha Cvetkovic, Head of Energy Portfolio. As a part of this strategy, Brady readily utilizes many popular open source frameworks and components including vendor-neutral API applications. The benefit of this approach enables the company to stay ahead of the current risks and helps in maintaining bespoke libraries and frameworks that can leverage the knowledge of a multitude of developers available in the open source community. 

The company is also closely monitoring the blockchain development. “By leveraging blockchain, we will be able to simplify the trading workflows and processes and significantly reduce pertinent costs while having an immediate trading confirmation with full visibility of all the participants without any intermediaries,” adds Cvetkovic. 

Along with a promising vision, Brady also brings the richness of experience and ethical business values to the table. As an influencer himself, Cvetkovic’s leadership principles align with Brady’s company values of trust, collaboration and innovation and its strategic focus on customer satisfaction and growth. “What glues us together as an organization is a strong focus on delivering value to our customers and innovative software development. With mutual trust, our people are naturally the fountains of new ideas, fueling better products, services, inspiring creativity and learning” concludes Cvetkovic. 


Brady is the largest European-headquartered and independent provider of trading, risk management and logistics software solutions to the global commodity and energy markets.

Having 30 years of expertise in commodity markets with more than 10,000 users at over 200 companies worldwide, who depend on Brady software solutions to deliver mission critical business transactions across their global operations.

Offering solutions for end-to-end trading lifecycle management of electricity, gas, emissions, renewables, LNG and LPG, together with physical power and gas balancing, scheduling, data management, settlement management, market and credit risk management.

Brady are committed to keeping their customers ahead of the curve by staying abreast of latest market developments driving innovation in its software, coupled with the deep knowledge and expertise of its people.

Brady Customers testify to its innovative and flexible European energy trading and risk management system

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